Instagram filters are the aesthetic trends evolving constantly, but how is 2021 going to hold your feed? The rise of Instagram filters is going to make everyone’s Instagram feed more engaging and creative.
2021 Aesthetic trends on Instagram
Here are the aesthetic trends on Instagram to use and grow your brand or business in 2021.
One such popularity spike is with Beyonce wearing a moon print catsuit. A digital fashion week highlighted her collections by making a film and launching it on YouTube. The main attraction is the Instagram filters that bring out the black crystals all over the user’s face. The next one covers in moon print the user’s visage, and the last one is a selfie-taker presenting a luminous glow in Marine Serre Jewelry.
Spring 2021 is coming with more news about Instagram filters. Several brands are launching their products or brands on Instagram using augmented reality filters. Paco Rabanne replaces the pupils of a user with a silvery logo. The menswear of Louis Vuitton pops on your face asymmetric cartoon sunglasses of Virgil Abloh, and Miu Miu presents a background dotted with cute butterflies and flowers.
Hillary Taymour, in New York, made a virtual reality film for her collection of Collina Strada. She partnered with Tomohiro Kono, her hairstylist, on a filter replicating hair creations of Kono’s. she is one of the early technology adopters, in association with brands such as Valentino, Gucci, and Off-Whit. Kono and Sayaka Maruyama, his partner, designed the Collina filters. Now viewers love the hair created by Tomi Kono and are worth trying. In this way, people find this fun way of engaging, and they are aware of the brands. The best part is you need nothing new, and yet you can change your style virtually.
What is the Future for Instagram filters in 2021?
The world of Instagram moves fast, and with creative trends, it changes overnight. With complex Instagram filters, you can convert your visitors into your followers and later into customers. The Instagram filters aesthetic trends for the coming year include:
Visual brand storytelling. With more people using the Instagram app, it is a must to have your Instagram brand profile attractive. It should be visual storytelling to build engaged followers.
Accessibility and Inclusivity. Accessibility gives the entry with ease, and inclusivity is a positive shift on Instagram happening now. Brands are representing their content in their communities. They do by making or sharing posts such that it is accessible with alt text and subtitles. Thus, inclusivity strengthens the community sense around your brand. It is a powerful way of showing your followers you belong to them.